Question 1- Who would be the audience for your media product?

In order to have an idea of what the target audience for my magazine would be, I had to create an imaginary entity. This is what an ideal reader for the magazine would be. After I created my first draft of the front cover, I created a questionnaire so that people in my class could look at my front cover and determine the lifestyle of the target audience.  My questions were http://miguel-pilgrim.blogspot.com/2010/11/audiences-response-to-imaginery-entity.html

I chose 3 people from my class to look at my front cover and answer the questions according to what they see. According the answers I can then make some changes to my magazine front cover, and change they way the front cover is decoded by the reader.  On of my questions was what percentage of the audience would be male/female. The answers were slightly different, however, they were pretty close to being the same. My magazine was to be aimed at 60% male and 40& female. So from looking at my answers I can tell that the audience has decoded the magazine the way Intended them to.

The next question was what the ideal reader’s favourite music genre was. The answers to this question were slightly varied, some people said Drum and Bass, which is defiantly not what I was looking for. The person clearly decoded the magazine in the wrong way. However, other people answered acoustic or Rock/indie. These were the preferred answers. So from these answers I knew that most of the readers had decoded the magazine front cover the way I encoded it.

In the question about favourite and/ artist, most people answered Brandon Flowers. My magazine is to be aimed at people interested in Solo Artists, such as Brandon Flowers. So I know that from the answers I can tell that the audience can decode the magazine the way I encoded it.

One of my questions however, got completely different and surprising results. The question about what the favourite interests of the reader are. Only one person decoded music as one of the interests. Other people answered Tennis, swimming and rugby, which aren’t really relevant to the magazine or the imaginary entity. Although the ideal reader may be interested in more than one activity, the main one I expected was to be music. these answers made me think about my magazine and how the audience decoded it. I had to change it a bit so that the audience decoded it the way I intended them to.

http://miguel-pilgrim.blogspot.com/2010/10/music-magazine-rate-card.html <-- Rate Card