Tuesday 8 March 2011

Magazines Forms and Conventions

All magazines have forms and conventions. These are techniques used to attract the audience and make the magazine interesting to read. The most obvious form and convention is the Masthead. This is the main title of the magazine, obviosuly this is important so that the reader knows what the magazine is.
Then the other forms and conventions come as follows;
The Main cover Line is the headline of the magazine, this is similar to a newspaper, the most important story or article is displayed partially on the front page to attract the audience's attention.
The Main cover lines is backed up by a photo of the main article. This photo could be of a band or particular artist, or any other thing depending on the genre of the magazine.
Puffs are used to boost the magazine's status, things like "the greatest magazine ever" are often said to make the reader want to buy the magazine.
Plugs are used to hook the audience and catch their attention. This could be a Competition Notice on the front cover or a Special Offer. "FREE Music CD Inside!". This makes the reader or audience want to read on to find out what it is.
Strapline is a secondary headline, usually under the main headline, to further explain what the main article or story is about. This Anchors the meaning of the headline.

Cover Price- This isn't really something that is used to catch the audiences attention, but to show the price of the magazine. However, it does have to be clear otherwise the audience may not see it and buy the magazine for a diffrent price.

Bar Code- the bar code is also next to the Cover Price, which is also accompanied by the issue number. The issue number tells the audience what the magazines number it is. For example, monthly magazine running for 24 months would be Issue 24.

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